Audi боится, что кроссовер Q2 снизит продажи хэтчбеков A3 и A1

Немецкий автопроизводитель Audi признает, что новый кроссовер Q2, который поступит в продажу в июле этого года, может снизить продажи других автомобилей бренда — хэтчбеков A3 и A1. Тем не менее, Audi уверена, что с выходом Q2 компании удастся завоевать часть рынка в сегменте компактных кроссоверов.




Новый компактный кроссовер от Audi короче, но шире и выше, чем A3 Sportback. Автопроизводитель планирует привлечь новых покупателей благодаря этой модели, однако успехи Q2 зависит от производственных мощностей завода в Ингольштадте.

«Мы очень оптимистично настроены относительно продаж Q2, однако успех модели может быть ограничен скоростью производства». Audi рассчитывает, что молодые покупатели, которые купят Q2, в будущем будут приобретать и остальные автомобили линейке Audi. Оптимистичность Audi объясняется тем, что 40% людей, которые интересуются кроссовером Q2, никогда ранее не покупали автомобили Audi.

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