Cadillac и Alfa Romeo представят новые модели

Известный производитель автомобилей Fiat Chrysler Automotive планирует до 2018 года вложить 6 миллиардов долларов США в продвижение и обновление линейки престижной марки Alfa Romeo.

Подобное заявление сделал глава компании Серджио Маркьонне.

На моторшоу в Детройте Маркьонне признался представителям СМИ, что в планах компании разработка восьми новых проектов авто под брендом Alfa Romeo. Кроме того планируется популяризация бренда, вследствие чего должны вырасти темпы реализации – с 70 000 авто в 2014 году до 400 000 единиц авто в 2018. Одной из разрабатываемых моделей станет небольших размеров внедорожник, планируемый к выпуску в 2016 году.

Среди мировых рынков автомобилей основной акцент будет поставлен на рынки США и КНР.

Представители General Motors также придерживаются подобной схемы. Их целью является продвижение престиж-бренда Cadillac. Компания аналогично планирует запустить в производство 8 новых моделей авто, при этом выделенный бюджет на продвижение бренда вдвое превышает вышеназванный и составляет 12 миллиардов долларов. Срок реализации задумки – 5 лет.

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