Российский рынок перенасыщен предложениями автопроизводителей. В областных городах так же легко купить эксклюзивный Rolls-Royce Phantom, как повсеместно распространённую “Приору”. На этом фоне у людей, только начинающих заниматься продажей автомобилей, как и у простых обывателей, возникают вопросы о популярности и востребованности определённых марок. Двенадцатилетний опыт успешного развития на рынке компании “Тринити Моторс”, подкреплённый статистикой, показывает, продукция каких автоконцернов наиболее востребована. Они приведены ниже.
Содержание статьи
Lada
Машины отечественного производства. Главные преимущества – более чем демократичный прайс, дешевизна обслуживания, высокая ремонтопригодность.
Ravon
Узбекская торговая марка, которая принадлежит GM. Машины отличаются доступностью и надёжностью. По сравнению с отечественными аналогами имеют более богатую штатную комплектацию.
Opel
Немецкий производитель, не нуждающийся в представлении. Из “золотой пятёрки” его продукция наиболее приемлемая по цене. Это не повлияло на качество сборки, комфорт и характеристики машин. Они традиционно на высоком уровне.
Chevrolet
Машины выпускаются экономически самостоятельным подразделением GM, имеющим производственные мощности по всему миру. Россия – не исключение. Усилиями Горьковского завода марка стала повсеместно распространённой в стране.
Ford
Благодаря своему великому основателю марка стала символом надёжности и доступности в автомобильном мире. Транспортные средства этого бренда отличаются оптимальным балансом эксплуатационных качеств и стоимости.
KIA
Корейский автоконцерн, сделавший в своё время ставку на технологичность. Это позволило ему занять достойное место на рынке, предложив покупателям достойную альтернативу более именитым ТМ.
Peugeot
Французская классика. Большой модельный ряд, нетривиальные дизайны, приемлемая стоимость – главные отличительные особенности модельного ряда.
Skoda
Принадлежит Volkswagen AG со всеми вытекающими: технологии, качество, безопасность на самом высоком уровне. А прайс – на порядок ниже.
Hyundai
Ещё одни высокотехнологичный кореец. Выходя на рынок, компания вынуждена была давать потребителю в разы больше, чем конкуренты, прося за это меньше денег. За это получила заслуженное уважение водителей на всех континентах.
Mitsubishi
Традиционно японское качество, не нуждающееся в подтверждении. Машины бренда надёжны, прогрессивны, неприхотливы в обслуживании, оптимально приспособлены для использования в отечественных условиях.
Jaguar LandRover
Премиальный бренд. Такие машины покупают люди, которые заботятся не только о комфорте, но и о статусе. Безукоризненный стиль и высокие цены – само собой разумеющееся.
Этими марками представлены все ценовые сегменты и ниши. По совокупности фактов они наиболее востребованы на российском рынке.
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