Ford запускает разработку кроссовера на базе Fusion

Сообщается, что Ford разрабатывает небольшой кроссовер, на базе седана Fusion. Новый кроссовер будет иметь то же стилистическое решение. Отличия коснуться только формы кузова.

В апреле этого года компания заявила о том, что будет сокращать выпуск седанов и увеличивать ассортимент кроссоверов, которые гораздо интереснее для американцев.  Согласно этому заявлению Mustang останется единственной легковой машиной сделанной в традициях Ford, весь остальной модельный ряд будет пересмотрен и переработан согласно последним тенденциям и потребностям рынка.

Решение передать имя Fusion новому кроссоверу продиктовано тем, что оно знакомо потребителю и вызывает у него приятные эмоции. В свое время были потрачены десятки миллионов долларов на брендировнаие имени Fusion, по этому руководство решило воспользоваться уже проделанной работой.

Аналитики солидарны с руководством компании, так как именно это название модели из всех автомобилей Ford наиболее узнаваемо среди американцев. В связи с этим не придется платить дважды за масштабную рекламную компанию. Годовые продажи Fusion достигли наивысшей точки в 2014 году и составили 306 860 единиц, но упали до 209 623 в 2017 году. Напротив, продажи Outback растут рекордными темпами, равно как и продажи всех кроссоверов и легких грузовиков.

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