Российский авторынок упал на 36% в 2015 году

Судя по предварительным данным, отечественный авторынок по результатам 2015 года просел на 36% — за прошлый год было продано 1 603 000 автомобилей. АЕБ прогнозировала худшие результаты, однако стимулирование автопроизводителями продаж различными скидками и акциями в декабре позволило активизировать спрос на новые легковые автомобили.

Продажи новых автомобилей и LVC падают в России с 2012 года, когда было продано 2 938 000 авто. Самый плохой результат продаж за последние 7 лет был зафиксирован в 2009 году, когда было продано 1 466 000 единиц авто. В этом году по сравнению с 2009 было продано приблизительно на 137 000 автомобилей больше.

Большинство автопроизводителей ожидают, что продажи автомобилей в 2016 году в России останутся на уровне 2015 года, однако эксперты закладывают это в оптимистичный сценарий и ожидают еще большего падения продаж.

Если смотреть в разрезе по брендам, то за 2015 год продажи Toyota в России просели на -39% (98 100 реализованных авто), Skoda на -35% (55 000 авто), УАЗ на -2% (48 700 авто), BMW на -22,5% (27 500), АвтоВАЗ на -44% (269 400 авто), Kia на -20% (163 500 проданных авто). Наилучшие результаты продаж среди всех автопроизводителей в России удерживает АвтоВАЗ, а среди иномарок наилучшим спросом пользуются автомобили корейского бренда Kia.

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