В планах Renault ультрадешевый суббренд

В составе Renault уже работает одна бюджетная марка – румынская Dacia, под которой на российском рынке представлены две популярные модели Logan и Duster. Появилась информация, что производитель намерен создать новый суббренд, который будет заниматься еще более доступными моделями.

В ряде французских изданий появилась информация о планах Renault представить еще одну марку, модели которой будут дешевле седана Logan. Согласно информации издания Les Echos, стоимость моделей нового суббренда будет начинаться от 3,5 тыс. евро (порядка 225 тыс. рублей). Предполагается, что продуктовый ряд самой бюджетной французской марки будет включать седан, кроссовер, хэтчбек и 7-местный компактвэн.

Будущие сверхдоступные автомобили Renault ориентированы на развивающиеся рынки. Приоритетными в данном случае, являются некоторые азиатские рынки, например, индийский, а также южно-американские. Хотя, в компании также изучают возможность продаж таких автомобилей в Европе. Согласно предварительных данных, Renault намерен организовать производство этих моделей в Марокко.

Окончательно руководство компании примет решение по сверхбюджетному проекту в начале 2015 года. В случае одобрения, первые автомобили выйдут на индийский рынок уже летом следующего года.

В составе Renault уже работает одна бюджетная марка – румынская Dacia, под которой на российском рынке представлены две популярные модели Logan и Duster. Появилась информация, что производитель намерен создать новый суббренд, который будет заниматься еще более доступными моделями.

В ряде французских изданий появилась информация о планах Renault представить еще одну марку, модели которой будут дешевле седана Logan. Согласно информации издания Les Echos, стоимость моделей нового суббренда будет начинаться от 3,5 тыс. евро (порядка 225 тыс. рублей). Предполагается, что продуктовый ряд самой бюджетной французской марки будет включать седан, кроссовер, хэтчбек и 7-местный компактвэн.

Будущие сверхдоступные автомобили Renault ориентированы на развивающиеся рынки. Приоритетными в данном случае, являются некоторые азиатские рынки, например, индийский, а также южно-американские. Хотя, в компании также изучают возможность продаж таких автомобилей в Европе. Согласно предварительных данных, Renault намерен организовать производство этих моделей в Марокко.

Окончательно руководство компании примет решение по сверхбюджетному проекту в начале 2015 года. В случае одобрения, первые автомобили выйдут на индийский рынок уже летом следующего года.

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